Create your digital signage strategy
Determine your target audience, what content to serve them and how to organize, and measure, your strategy.
We like to believe that there are two parts to digital signage. The first, is implementation - deciding on hardware, and getting set up from a technical perspective. Luckily with ScreenCloud, this takes just a few minutes.
The second is strategy, and this is where many get stuck. You know you want to use digital signage but without a purpose and some measurement in place, you end up throwing out content, hoping something will stick to the wall.
Well no more. We aren’t cooking spaghetti after all.
In this course we'll give you a beginner's guide to digital signage strategy. Covering topics such as:
- How to define your digital signage audience
- How to timeblock your digital signage content
- Setting up digital signage goals
- Measuring ROO in digital signage (yes we meant to say ROO not ROI, we’ll explain why later)
- Creating a digital signage content plan
- Best practices when using playlists, channels and content length
At the end of this course, you’ll have the confidence to roll out your digital signage with a full strategy behind what you show, when you show it and who you’re targeting. You also get a free workbook to detail your strategy, that you can use to get buy-in and to track your results.
You’ll have insight into why we use digital signage and be ready to field questions from anyone in your team, with a viable digital signage marketing strategy.
Beth aka Beth From Corporate, helping business owners, managers and marketers to learn cool new ways to manage their digital signage screens and strategy.
Frequently Asked Questions
It's time to bring your digital signage strategy to life. We're here to help you every step of the way.